About Linchpin

Linchpin was created to help SaaS organizations restore execution discipline and operate at their full potential.

Over two decades in product and operational leadership, MK Karafonda repeatedly saw the same pattern: smart teams with strong missions struggling because their systems could not support their growth.

Linchpin addresses that pattern at the operating system level.

MK’s background spans roles including VP of Product, Director of Product, and Director of Research. She has guided SaaS companies, research institutions, and higher education organizations through high-stakes product and systems transformations.

She brings a rare combination of systems thinking, hands-on operational experience, and executive-level judgment to every engagement.